Multi-Region Brand & Product Platform
Multi-language brand and product platform for an international lifestyle motorcycle brand — global product showcases, distributor program, and editorial content.
An international lifestyle motorcycle brand needed a unified global web presence — product pages, regional storefront variants (English and Chinese localisations), distributor recruitment, store finder, and editorial content — all rendered through a shared design system that can scale to additional regions without bespoke per-locale builds.
What was broken.
The brand needed a single web platform that could serve multiple international markets simultaneously — different languages, different product lineups per region, different distributor programmes — without forking the codebase per locale. Their previous setup duplicated the same WordPress install per market, so every brand update required N parallel deploys, and the product catalogue drifted between regions within weeks.
What we built.
A single Next.js platform with route-based locale segments (`/int-en`, `/int-zh`), a shared design system, and a per-region content layer pulled from a headless CMS. Product showcases, store finder, distributor recruitment forms, and editorial content all render from the same components in every locale. Editors update one canonical record per product; locale variants override only the fields that genuinely change.
Built for the desk — every day operations.
Native on iOS & Android.
Features that moved the metric.
Multi-locale routing.
Route-based localisation with `/int-en`, `/int-zh`, and ready-to-extend regional segments.
Headless CMS.
Editor-friendly content layer with canonical product records and locale-specific overrides.
Brand product pages.
Hero galleries, spec tables, lifestyle imagery, and embedded video — same components, different content.
Store locator.
Geo-aware dealer finder with map integration, opening hours, and contact details per location.
Distributor program.
Lead-gen forms for regional distributors, routed to the right country team based on locale.
Editorial content.
News, brand stories, product launches with author bylines, related-content cross-links, and SEO-tuned metadata.
SEO + sitemap.
Per-locale sitemaps, hreflang annotations, structured data for products, and OpenGraph for every page.
Edge-rendered.
Static generation with ISR for instant brand-content updates without full redeploys.